Belmond dates back to 1976, when it was formerly known as the Orient Express. The brand has since come under acquisition of the renowned Belmond Hotel Cipriani, Venice and evolved into a collection of more than 60 luxury experiences, hotels, cruises and more.
The main objective of this project was to establish a comprehensive online platform to portray the brand and business framework in a refreshing manner.
Evolving brand identity
The transformation of the brand exhibits the extraordinary nature of Belmond, which is facilitated on the website through quirky aesthetics, including patterns, maps and illustrations implemented throughout the site.
We organized the business collection before launching more than 60 individual websites over a nine-month period.
Despite being a part of one group, we crafted a degree of individuality for each hotel, destination, experience etc, whilst still adhering to the overall Belmond brand identity. Flexible functionality supporting complex booking systems contributed to an enjoyable user-experience.
Our journey with Belmond continues this year as we are maintaining content, UX and design, CRM and other business aspects of the site.
Belmond won “Best Luxury” website at the Good Web Guide Awards in November 2017.