A key objective of this rebranding was to provide customers with a smooth, consistent user journey both online and offline.
We had 4 ½ months to plan, design and develop the website, so that the launch would line-up with The Rug Company’s partnership with the Farrow & Ball.
Optimizing the user journey
We built the website on Magento 2, which enabled us to implement an array of features and functionalities, which portrayed the company’s unique identity. Incorporating astonishing imagery, engaging content and various textures and colours enhanced the user experience.
Our vision for The Rug Company didn’t stop post-website launch.
We included functionalities that will allow customers to interact with 3D imagery in the future, extending opportunities further which will let users to virtually place rugs in their own homes.